This is the recorded lecture of Module 3 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The third training unit focuses on website development and data analysis. Participants will be introduced to key tools and concepts for creating and optimizing a website, as well as the basic principles of traffic analysis through tools such as Google Analytics. The lesson aims to enhance understanding of a business’s digital presence and performance in the online space.