This is the recorded lecture of Module 1 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The first training chapter focuses on the first steps in digital marketing. Participants will be introduced to key concepts such as the customer journey, content and digital marketing strategies, as well as the importance of digital presence for a modern business. The lesson combines theory with practical examples that help women understand how to effectively reach their audience in the digital environment.