This is the recorded lecture of Module 2 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The second training unit focuses on social media management skills. Participants will gain basic knowledge about the operation and use of the most popular social networking platforms, such as Facebook and Instagram, with the goal of using them professionally. The lesson also includes best practices, tips for creating content, and methods for engaging with the audience.