Module 1: First Steps in Digital Marketing

This is the recorded lecture of Module 1 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The first training chapter focuses on the first steps in digital marketing. Participants will be introduced to key concepts such as the customer journey, content and digital marketing strategies, as well as the importance of digital presence for a modern business. The lesson combines theory with practical examples that help women understand how to effectively reach their audience in the digital environment.

Module 2: Social Media Management Skills

This is the recorded lecture of Module 2 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The second training unit focuses on social media management skills. Participants will gain basic knowledge about the operation and use of the most popular social networking platforms, such as Facebook and Instagram, with the goal of using them professionally. The lesson also includes best practices, tips for creating content, and methods for engaging with the audience.

Module 3: Website Creation and Data Analysis

This is the recorded lecture of Module 3 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The third training unit focuses on website development and data analysis. Participants will be introduced to key tools and concepts for creating and optimizing a website, as well as the basic principles of traffic analysis through tools such as Google Analytics. The lesson aims to enhance understanding of a business’s digital presence and performance in the online space.

Module 4: Funding opportunities for Businesses’ Digital Transformation

This is the recorded lecture of Module 4 of the DREAM project – Digital Readiness Empowering Ambitious Middle-Aged Women Entrepreneurs (2023-2-EL01-KA210-ADU-000170360). The fourth training unit focuses on available funding opportunities for the digital transformation of small businesses. Participants will learn about key funding sources, European and national programs, as well as methods for submitting proposals. The lesson provides practical guidance on how to search for and utilize funds that can support the digital modernization of their business ideas.